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Since Safe & Sound’s establishment in 1973, we’ve expanded our services, deepened our expertise, and strengthened our resolve to ensure that every child grows up safe, supported, and loved. Throughout our journey, we have adapted to meet the evolving needs of children and families. We’ve embraced emerging research, learned from lived experience, and responded to crises both acute and systemic. Today, Safe & Sound is both a trusted direct service provider and a driver of systems change. In 2024, we served more than 13,000 people, operated with an annual budget of over $13 million, and employed nearly 70 dedicated staff.

Our newly launched 2026–2029 Strategic Plan builds on the foundation laid by our previous plan and reflects an evolution—not a reinvention—of our values, vision, and approach. It remains firmly rooted in our unwavering belief: that childhood trauma is preventable, and healing is possible.

Change doesn’t happen overnight. It takes time, persistence, and a shared vision of what’s possible. This plan lays out a unified roadmap for the years ahead. It aligns our strategic goals, operational priorities, and measurable outcomes, weaving together our direct services, public education, capacity building, research, advocacy, coalition-building, and internal growth to create long-term, sustainable transformation.

We remain steadfast in our mission to prevent and heal childhood trauma and to build the conditions for family well-being. Together, we will continue to strengthen the protective factors that help families thrive, transform the systems that too often cause harm, and build a future where every child has the chance to grow up safe and sound.

One of the Protective Factors that Safe & Sound looks to address in the families it supports is access to concrete support and services that address a family’s needs. Without access to basic needs such as shelter or food, it is difficult for a family to address other aspects of their family functioning. Safe & Sound works to ensure that families’ basic needs are provided for both directly, and by increasing connections and advocating for more resources for families.

In 2024, Safe & Sound met 1,753 concrete needs services like food bags, hygiene bags, diapers and baby formula.

In response to an increasing need for health and hygiene items, Safe & Sound has engaged in a partnership with Simply the Basics, the first large-scale Hygiene Bank in the nation. They partner with nonprofits and community groups to spread the reach of their organization and enable people nationwide to access the hygiene items they need.

Photo of children brushing their teeth

Safe & Sound is now listed on Simply the Basics’ Hygiene Locator – an interactive map to help in-kind donors know where to donate supplies, and help neighbors in need find and access essential hygiene supplies close to them.

At Safe & Sound our community is particularly interested in donations of toothpaste, toothbrushes for kids and adults, mouthwash, soap, deodorant, cotton balls, q-tips, lotion, band-aids, toilet paper and first aid kits. Connect with us via our Simply the Basics profile to support!

Why focus on early literacy for your child

Reading together in your child’s early years can be a great bonding experience, and can support their early development. The greatest amount of brain growth occurs between birth and age five. In fact, by age 3, roughly 85% of the brain’s core structure is formed. It is therefore not surprising that young children who are exposed to certain early language and literacy experiences usually prove to be good readers later. Just as a child develops language skills long before being able to speak, the child also develops literacy skills long before being able to read. [1]

Thats why charities and SF Public Library are offering different ways to help you support your child’s early literacy, to give them the best possible grounding in reading and writing from an early age.

Get free books from Dolly Parton’s Imagination Library

Dolly Parton’s Imagination Library is a program dedicated to inspiring a lifelong love of reading by gifting books to children.

If you have a San Francisco address and a child aged 0–5 you can register online to be sent a free, age-appropriate book every month until your child’s 5th birthday.

This program is supported by funding from the Department of Early Childhood (DEC) and endorsed by San Francisco Public Library.

literacy support from San Francisco Public Library

It’s never too early or too late to start sharing rhymes, songs and books with your child! San Francisco Public Library has events and programs for babies, toddlers, preschoolers, and parents and caregivers, as well as advice for different ages for how you can play, talk, sing and read to support your child’s development.

Visit your local library and talk with the children’s librarian, or visit the website below for more information.

KQED guide to transitional kindergarten provision in California

This year, every 4-year-old in California can enter transitional kindergarten at their local school district. Recognizing that parents might not know about this option, KQED has created a comprehensive guide about this new grade in California’s public school system. The guide answers some of the most common questions parents may have about what transitional kindergarten is, how it is different from other types of preschool, what kids will learn and what parents should look for when considering if it is a good fit for their child.

Whilst TK and kindergarten are optional in California, knowing that this is available may give parents something to start considering and researching for next year, as many school districts start enrollment in January for the fall (and may give priority to school placement for those who enroll early), and schools often hold tours and information sessions in the spring.

You can read the full guide on KQED, available in:

Information and resources for San Francisco families about early learning options

If you live in San Francisco, the Child Care Planning & Advisory Council has created a website to provide information and resources on Universal PreKindergarten (UPK) and their expansion efforts to meet the early learning needs of 3- and 4-year-old children and their families, specifically in San Francisco. You can find the website at: https://sfcpac.org/upk/

San Francisco’s Universal Prekindergarten (UPK) initiative combines Early Learning for All and Transitional Kindergarten (TK) to provide affordable, high quality child care and education until age 5:

You can search for child care and preschool options near you on the Children’s Council website, or connect with one of their Resource & Referral (R&R) Specialists if you qualify for a child care subsidy such as Early Learning For All, to get a list of child care, preschool and TK options that align with your subsidy type and family’s needs: https://www.childrenscouncil.org/families/find-child-care/child-care-search/

It can be tough for children and teens to transition their daily habits back to fit into the school schedule after the late nights and activities of the Summer Holidays, and it can be even harder for parents to implement a routine for school. In addition, starting a whole new journey with new classmates, teachers, and a whole new environment can be overwhelming and can cause back to school nerves. Here are some essential tips to help you get started on this school year.

Build Positive Relationships
  • Talk about feelings, how does your child feel about returning back to school? Excited? Nervous? Why?
  • Model positive language around school as it encourages positive thinking around school, meeting friends, and working on their education. You are your child’s most important role model, being empathetic can teach your child kindness and recognize how to treat others.
  • Build a strong foundation of open communication that allows your children to open up about anything they might be going through. Each school year comes with its own challenges, trusting you can be a part of the problem solving process.
  • Begin active communication with teachers and the school – this can allow you to understand how your child is developing and how you can support them.
Get Organized and Create Routines
  • Set a bedtime routine so you and your child can get good rest for the next day, and create a wake up routine so you have enough time to get ready and get to school without the stress of rushing.
  • Prepare the night before so you have everything ready to leave in the morning.
  • Make a calendar to help you keep track of events such as sports, back to school nights, early dismissals and other commitments.

Most importantly, enjoy it. Learning can be fun and each school year is an accomplishment as well as an opportunity to know what to expect or change for the next year.

If you want to know more about support feel free to call Safe & Sound’s TALK Line or come into Parent Drop In to chat and bring your kiddos to the playroom!

  • TALK Line available 24/7: (415) 441-5437
    Parenting is hard and you don’t have to do it alone

  • Parent Drop In:
    Monday – Thursday at 1757 Waller Street
    Monday at 3450 3rd Street
    Read more about immediate help here

  • Have a look at our Groups and Workshops that are open for enrollment

  • Check out our For Parents section of the website for more resources.

Systems change and trust must go hand in hand – it is not possible to change a system without tested input, but building trust to get that input requires changing the systems that negatively impacted families.

With trust being acknowledged as a cornerstone of system transformation, we opened our second Lunch & Learn of the 2025 season with some startling data shared by Dr. Jill Duerr Berrick: across the globe, CPS judges, workers and agencies are amongst the lowest trusted institutions, and in the USA this trust is even lower than in the majority of countries.

At Safe & Sound we work hard to earn trust from families in our community, but we also need to engender trust with organizations – those that fund our work, and those that we work in partnership with to ensure families can receive coordinated services across the city. And in turn, we need to trust communities to have the answers about what families need to thrive, to help shape and guide our work.

With that lens we opened an important discussion about building trust and transforming systems to better support families. We are grateful to our expert panel for joining Safe & Sound CEO Dr. Pegah Faed in this conversation:

  • Dr. Jill Duerr Berrick – Distinguished professor of Social Welfare and a Zellerbach Family Foundation Professor at the University of California, Berkeley
  • Ashley Downend – Senior Program Manager, Community Systems & Partnerships, Safe & Sound
  • Jason Sharpe – Fatherhood Engagement Specialist for the Fathers First program, San Diego County
Discussion Highlights
  • Trust is about the distance between the behavior we see and the aspiration of what we expect or want to see – If there is a disconnect between experiences and the intention behind them, this can cause a lack of trust. For example, systems may aspire to be prevention focused and to center families. However, there can be structural reasons that cause systems to behave in ways that actually harm families and therefore engender distrust.
  • Trust is about seeing and appreciating fairness – We want our systems to behave in ways that we experience as fair, not capricious. However, there may need to be tradeoffs between the changes we need to make to make systems fair, and the impact of those decisions.
  • Lived experience is like a degree in something you can’t go to school for – Which is why it is so valuable to have lived experts as employees or advisors to Community Based Organizations (CBOs) so they can inform and lead the work. Truly listening to lived experience helps to create and revise programs so they genuinely work for families, and support is more valuable when it is reciprocal and rooted in understanding rather than top-down. However, to truly offer value, lived experts need to be supported to get additional qualifications and also not given job titles that set them apart from other colleagues that might bias perceptions.
  • Systems change needs to happen at macro, micro and meso levels simultaneously – Through individual transparent relationships, organizational shifts which are clearly communicated, and larger reforms such as the changes to mandated reporting. You can read more about mandated reporting changes here.
  • International comparisons demonstrate that whilst all countries have some form of child welfare system, the implementation varies wildly – In terms of the support offered to families, the threshold and definitions for intervention, and the level of trust in the system. These differences are embedded in culture and if changes are to take place, this will take time and some difficult decisions will need to be made.
Resources

Dr. Jill Duerr Berrick shared some slides containing data on the international landscape of trust in government generally, and particularly trust for child welfare services. Revisit the slides.

Starting from August 18th, Families will be able to drop by our Bayview site every Monday from 12 to 4 PM for support in a welcoming, low-barrier, trauma-informed space.

Our popular Parent Drop In (PDI) already runs at our Waller Street location Monday – Thursday, but adding a Monday at Bayview means we can support more families in different neighborhoods. This addition is all about deepening our impact and making it easier for families to get what they need, when they need it.

We will be offering:

  • Short-term case management
  • Help with benefits and housing applications
  • Access to resources
  • Community-building opportunities
  • Laptops & Printing Access
  • Our Clinical team will be on site every Monday to offer therapy to both current and new clients. Parents bringing their children for therapy will be able to access PDI services during the same visit.

Monthly In-Person Parent Drop-In Support Groups: As part of our wraparound approach, a monthly, 90-minute caregiver support group will also take place during PDI hours. These drop-in groups will offer space to connect, recharge, and share about parenting, self-care, and more.

Note: As this is a new offering, child care will not be available at 3rd Street and there is limited in-person language access. For childcare and bi-lingual services, our Waller Street PDI will still be maintaining its Monday-Thursday schedule.

Parenting doesn’t come with a handbook and too often we rely on our experience of being parented as a guide. That’s why Safe & Sound offers groups and workshops on parenting and topics related to family well-being. When parents are supported in accessing knowledge about parenting that’s useful to them, it creates greater opportunities for individual development which carries on to child development, allowing caregivers and children to thrive.

Creando Conexiones (Building Connections) is a ten session in-person Spanish-language support group series for pregnant, new mothers and their partners (if applicable) and for parents and other caregivers with children 0-8 years old.

This group serves as a safe space for parents and caregivers to share concerns about their children’s needs as well as their own needs with regards to topics such as: Pregnancy, Postpartum Care, Breastfeeding, Child Development, Self-care, Nutrition, Mental Health etc.

We are currently enrolling for the next series which will start in September.

A poster explaining the details of our Creando Conexiones Group, written in Spanish language.

The curriculum for Creando Conexiones has been intentionally designed to align with parents’ needs and the Protective Factors. The 5 Protective Factors are areas of family functioning that help support youth and families to be strong. Research shows that when these factors are present in populations of families, it reduces the risk of abuse, maltreatment, and negative outcomes. You can read more about the 5 Protective Factors in this blog.

Mayor Daniel Lurie has announced the appointments of community leaders and policy experts to San Francisco Commissions and Committees. Amongst the appointees are members of Safe & Sound’s community, including board member Ryan Hazelton and former Chief Policy Officer Jenny Pearlman both being appointed to the San Francisco Department of Children, Youth, and Their Families’ (DCYF) Oversight and Advisory Committee. This is a great opportunity for Safe & Sound supporters to play a role in this important department funding programs for San Francisco’s young people and their families.

These appointees have proven their commitment to their professional communities and will bring unique perspectives to their roles on these critical city commissions and committees,” said Mayor Lurie. “With their years of experience, professional knowledge, and community engagement, they will drive San Francisco’s comeback, and I look forward to working with each of them.

The Oversight and Advisory Committee (OAC) is the Department of Children, Youth, and Their Families’ (DCYF) advisory body. It provides a forum for community members and service providers to discuss decisions regarding the Children and Youth Fund, and also gives advice to the department. The DCYF funds programs for San Francisco’s young people and their families, focusing on educational supports, enrichment and skill building, justice services, out of school time, youth empowerment and youth workforce development. The OAC takes steps to ensure that the Children and Youth Fund is administered in a manner accountable to the community and supports DCYF’s citywide result areas and service areas.

The 5 Protective Factors are areas of family functioning that help support youth and families to be strong. Research shows that when these factors are present in populations of families, it reduces the risk of abuse, maltreatment, and negative outcomes.

Each Protective Factor has its own super power! In this blog series we introduce them all, and explain how they can support your family to thrive.

"My superpower is helping parents learn how to be the best parents they can be."

Larry the Librarian represents Knowledge of Parenting & Child Development. Larry the Librarian helps parents learn about and use information to help their child grow in every way. Parents can use trusted information to make confident, informed choices about parenting, and set a positive example every day.

Poster showing the protective factor Larry Librarian and explaining its meaning

With Larry’s help, parents learn to:

  • Feel more prepared to handle parenting challenges
  • Support healthy brain and emotional development
  • Build strong, supportive family routines
  • Understand their child’s growth and development

Because when you know more, you grow more and so does your child! 🌱Engaging in conversations, groups, and activities with your child will create more opportunities for connection and support child development.

Want to level up your parenting superpowers? Let Larry show you how.
📝Parenting workshops and classes
📘Trusted sources and frameworks
🫂 Support from the parents in your community!
🎨 Engaging events for parents and the whole family

When parents are supported in accessing knowledge about parenting that’s useful to them, it creates greater opportunities for individual development which carries on to child development, allowing you and your children to thrive! This is where you can join Safe & Sound to engage in parenting groups and events that allow you to grow! Finding support can be the bridge to the other protective factors and ultimately to finding the right balance for yourself and your family.

If you want to know more about how to incorporate each power feel free to call Safe & Sound’s TALK Line or come into Parent Drop In to chat and bring your kiddos to the playroom!

TALK Line